Unilever, one of the world’s largest consumer goods companies, said on Thursday that it would unveil a new brand name for Fair & Lovely “in the next few months”. Its manufacturer, Unilever, said Thursday that it's dropping the word "fair" from the Fair & Lovely brand name – and also eliminating any references to the cream's whitening or lightening affects. Fair & Lovely's new name: HUL announces rebranding HUL started the statement by revealing that it has decided to rebrand its popular product in order to “take forward the brand’s journey to more inclusive vision of beauty.” In a major announcement, consumer goods company Hindustan Unilever has announced that it will be rebranding its flagship brand Fair & Lovely … According to Bijoor, Fair & Lovely's rebranding is a result of 'top-down' marketing which is the attitude that the marketeer knows best. “Taking forward the brand’s journey towards a more inclusive vision of beauty, the company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’. FMCG major Hindustan Unilever (HUL) on Thursday said it has rebranded its popular skincare brand Fair & Lovely as 'Glow & Lovely' after dropping the word fair in … So has awareness about different issues.We all have heard of Fair and lovely - it is a whitening cream, for those who don’t know. “We are now committing to remove the word ‘Fair’ from the brand formerly known as ‘Fair & Lovely’. Why Fair and Lovely Name Changed: What Is The New Name? Here, the marketeer is saying that colourism is bad, even though the … The new name will be announced soon,” he said. ALMOST FIVE decades after it patented the name Fair & Lovely, Hindustan Unilever Ltd (HUL), the Indian arm of the global conglomerate, announced Thursday that it will move towards a “more inclusive vision of beauty” — by dropping the word “Fair” and changing the brand name. Do you know that Unilever has changed the brand name of Fair and Lovely?With the advent of social media, information has become ubiquitous. Presently waiting for regulatory approvals, Fair and Lovely has decided to drop the word ‘Fair’ from their brand name to promote a more inclusive ideal of beauty. The company announced that they will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’ and it will be called ‘Glow & Lovely’ moving forward. It was Hindustan Lever (Now Hindustan Unilever) that had patented the melanin suppressor chemical named niacinamide and then patented Fair & Lovely in the same year. The new name still awaits regulatory approvals, and the company is expected to change the name in a few months. Kangana Ranaut Reacts To 'Fair & Lovely' Rebranding, Says It Has Been A 'long Battle' Kangana Ranaut has reacted to the welcoming change brought by Hindustan Unilever to drop the 'Fair & Lovely' brand name for something else. Hindustan Unilever (HUL) is dropping Fair out of Fair & Lovely and everyone's wondering what will be the new name of the product, that has a stranglehold over the … Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets. Hindustan Unilever (HUL) has finally decided to get rid of the 'fairness' proposition of its top-ranking brand, Fair & Lovely, after years of backlash for promoting colourism and racism. Read Also: Fair & Lovely’s rebranding brings new opportunities for HUL and competitors The men's range of Fair & Lovely will be called 'Glow & Handsome', the company stated further. They haven't even announced the new brand name yet." Over the next few months, Glow & Lovely will be on the shelves and future innovations will deliver on this new proposition. A ‘Fair & Lovely’ Name Change Totally Misses The Point, Critics Say On the heels of protests against anti-Black racism, the skin lightening brand is (kind of) addressing years of criticism. Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. FMCG major HUL on Thursday said it has rebranded its popular skincare brand Fair & Lovely as 'Glow & Lovely' after dropping the word fair in its name. T he new name of Fair & Lovely will be announced after the necessary regulatory approval. The company did not say what the new brand name would be. The company had to cease television advertisements for the product in 2007. Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. The company will remove words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name. Mumbai: Hindustan Unilever has replaced the word ‘Fair’ with 'Glow' from its iconic skin-care brand Fair & Lovely, the country’s top consumer goods firm said, amid global outrage and anti-racism protests triggered by the police killing of an African-American in the US in May. Hindustan Unilever recently announced the re-branding of its flagship skin lightening cream, Fair & Lovely. Fair & Lovely brand’s new name revealed after HUL rebrands popular skincare line. Although the notion has changed to some extent in this 21st century, the journey of Fair & Lovely started in 1971 to address this callous notion. By Not Fair! "Taking forward the brand's journey towards a more inclusive vision of beauty, the company will stop using the word 'Fair’ in the brand name ‘Fair & Lovely’. By: PTI | Updated: Jul 02, 2020 8:05 PM. “Taking forward the brand’s journey towards a more inclusive vision of beauty, the company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely… Hindustan Unilever's "Glow & Lovely" is the leading skin-lightening cream for women in India. Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. "We now announce that we will remove the word 'Fair' from our brand name Fair & Lovely. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name," the company said in a tweet. Over the last decade, Fair & Lovely’s advertising has evolv ed to communicat e a message of women empowerment. The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. A few months, Glow & Lovely will be announced soon, ” he.. 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